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Privacy Policy

Last updated: November 8, 2026

Alliance Construction & Renovation (“Alliance,” “we,” “us”) respects your privacy. This policy explains what information we collect through allianceconstructionfl.com, how we use it, and the choices you have.

Information We Collect

Information you give us. When you request an estimate, contact us, or sign up for our emails, we collect what you enter, such as your name, email address, phone number, city, project details, and any photos you upload.

Calls and text messages. Phone numbers shown on this site may route through a call-tracking service. When you call or text one of these numbers, we receive your phone number, the date, time and length of the call, and the page or source that led you to call. Calls to these numbers are recorded for quality and training purposes.

Information collected automatically. Like most websites, we use cookies and similar technologies, including Google Analytics through Google Tag Manager, to understand how visitors find and use the site. This can include your device and browser type, the pages you view, your approximate location, and the website or search that referred you.

Website Analytics

We use Microsoft Clarity to understand how visitors use our website, through heatmaps and recordings of clicks, scrolling and page views. Text you type into forms is masked and not recorded. Microsoft processes this data under the Microsoft Privacy Statement.

How We Use Your Information

  • To respond to your requests and prepare estimates.
  • To schedule and manage your project.
  • To send the emails you signed up for.
  • To understand which pages and advertising bring visitors to us, and to improve the site.
  • To protect the site and our forms against spam and misuse.

We do not sell your personal information.

Email Updates

If you sign up in the website footer, or check the email updates box on our estimate form, we will send you remodeling ideas and project updates, typically about once a month, along with a short welcome series. We record the date, the page where you signed up, the wording you agreed to, and your IP address so we can honor your preferences.

Every email includes an unsubscribe link. You can also reply to any email or call us at (239) 771-2855 to be removed. Unsubscribing from marketing emails does not affect messages about an estimate or project you have with us.

Who We Share Information With

We share information only with service providers that help us run our business, such as our website host, form and spam-protection tools, email marketing platform, call-tracking service, and analytics providers. They may use it only to provide services to us. We may also disclose information when required by law or to protect our rights.

Your Choices

  • Unsubscribe from marketing emails at any time using the link in any email.
  • Ask us to update or delete the information you have given us by contacting us below.
  • Block or delete cookies in your browser settings. To opt out of Google Analytics, you can use Google’s browser add-on at tools.google.com/dlpage/gaoptout.

Security and Retention

We use reasonable safeguards to protect your information. We keep it only as long as needed for the purposes above, such as preparing estimates, completing projects, keeping required business records, and honoring your email preferences.

Children’s Privacy

This site is not directed to children under 13, and we do not knowingly collect information from them.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page shows when it was last changed.

Contact Us

Alliance Construction & Renovation
11751 Metro Pkwy STE 1, Fort Myers, FL 33966
(239) 771-2855 ยท Contact us online

Analytics, advertising and call tracking

This website uses the tools below to understand how the site is used, to measure our advertising and to track calls and form requests. They can use cookies and similar identifiers, and can collect the pages you visit, the device and browser you use, your approximate location, and your clicks and scrolling. Each provider handles that information under its own privacy policy.

  • Google Analytics (loaded through Google Tag Manager): shows us which pages visitors view, how they found the site, what device and browser they use, their approximate location and which buttons or links they click. Google handles this under the Google Privacy Policy.
  • Google Ads measurement: lets us see whether clicks on our Google ads lead to calls or form requests, and may be used to show our ads to people who have visited this website. You can manage this in your Google ad settings.
  • Microsoft Clarity: heatmaps and recordings of clicks, scrolling and page views that show us where visitors get stuck. Text you type into forms is masked and not recorded. See the Microsoft Privacy Statement.
  • Hotjar: heatmaps and recordings of how visitors move around the site. See the Hotjar privacy policy; Hotjar also honors your browser’s Do Not Track setting.
  • WhatConverts (call and form tracking): shows a tracking phone number in place of our regular number, and records which page, search or ad led to a call, text or form request. Calls to tracking numbers may be recorded and transcribed, and the text of forms you submit is stored in WhatConverts, so we can follow up and measure and improve our service. See the WhatConverts privacy policy.

We use this information to keep the site working, to see which pages and searches lead to inquiries, to measure the results of our marketing, and to improve the website and our service.

Your choices. You can block or delete cookies in your browser settings, or use browser privacy settings or extensions that block tracking (some also send a Global Privacy Control signal; each third party decides for itself how it responds). To opt out of Google Analytics, you can install Google’s Google Analytics opt-out browser add-on. Ad networks also offer opt-out tools such as the Digital Advertising Alliance opt-out. If you would rather not be recorded on a call, you can use the form on our contact page instead.

If you have questions about these tools or want to ask us about your information, please contact us using the details on our contact page.